Online Exposure Campaign

With over 3 billion websites on Google alone, making sure that visitors find your site is a tough challenge. Competition is fierce for the top listings, yet without regular visitors your site might as well not exist. Finding the right Internet Marketing partner is integral to the success of your site, and in a market notoriously fraught with cowboys and conmen, you need a partner you can trust.
If you need answers to the following questions, you need US.

• Why do some websites rank more highly than others?
  
• Why isn't my website ranking on the search engines?
  
• Which search engines should I target?
  
• What key-words/phrases are my potential customers searching for?
  
• How do I avoid banned techniques that could get my site blacklisted?
  
• Should I be using Search Engine Optimisation, Pay-per-Click advertising, or both?
  
• How Social Media Exposure helps online Conversions?

 

Search Engine Optimisation (SEO) is a strategic combination of techniques designed to raise a website's ranking in the search engines' natural listings. These techniques need to be continually revised and refined as the main search engines regularly update their ranking criteria.

Website Ranking Website Visibility Click Through Rate Online Exposures

 

CONVERSION PLAYS IMPORTANT ROLE

 

WHY ONLINE EXPOSURES

Potential Usesof the Internet Marketing	How to Measure Performance
1. Improve customers attitudes/image of the brand	Track customers perceptions or attitudes about over time, including purchase cbrand onsideration and intent.
2. Increase repeat purchase	Track number of customers makingrepeat purchase
3. Encourage brand loyalty/increase customer's involvement with brand	Repeat purchase Share of requirements Track customers perceptions or attitudes about brand vs. competitivebrands Track purchase intent of your brandvs. competitive brands
4. Develop database of customers andprospects/collect sales leads	Number of sales leads collectedonline Quality of sales leads
5. Provide/improve customer service	Track number of visits online versusoffline inquiries Track customer satisfaction overtime Track costs of customer serviceonline vs. offline
6. Reduce marketing costs	Compare online marketing costs andeffectiveness to traditional marketingcosts
7. Field survey research	Compare costs, response rates andtiming of results for online vs. offlineresearch
8. Reach target audience missed by othermedia	Increase in audience reach Increase in sales
9. Drive traffic to marketers Website	Click througho Number of visits Length of visitso Page views
10. Drive traffic to retail location	Increase in-store traffic Source of awareness

 

1,000,000,000 VISITORS EVERY DAY

 

 

HOW IT WORKS